Stubble & Co
Stubble & Co is a British bag brand founded in 2016 by Ben and Vic Watkiss. It makes backpacks, duffels, kit bags, luggage and travel accessories.
| Founded | 2016 |
|---|---|
| Founders | Ben and Vic Watkiss |
| Origin | United Kingdom |
| Certification | B Corp |
| Hero product | Roll Top backpack |
| Website | stubbleandco.com |
What is Stubble & Co?
Stubble & Co is a British born bag brand founded in 2016 by husband and wife Ben and Vic Watkiss. The couple left their jobs after an adventure in the Philippines with the aim of making durable, functional bags for everyday life and travel.
Products and positioning
The range is organised around bags for commuting, the gym and travel:
- Backpacks, including the Roll Top in several sizes, the Hybrid, the Everyday and the Motion backpack and sling
- Duffels and kit bags, such as the Gym Duffel and Kit Bag
- Hardshell Pro suitcases
- Laptop totes, crossbody and sling bags, tech bags and accessories
The brand states that it uses responsible materials and puts its products through rigorous testing, and it offers a dedicated range of waterproof styles. Stubble & Co is B Corp certified and highlights a large base of verified customer reviews.
Distribution
Stubble & Co sells mainly through its own international online shop, which serves many countries and currencies, and lists physical stockists through a store locator. It also offers corporate gifting and co branding, partnerships and an ambassador programme.
Why it matters
Stubble & Co is a reference for digitally native accessories brands that build a loyal following around a small number of hero products and a certified sustainability commitment.
Frequently asked questions
Who founded Stubble & Co?
Stubble & Co was founded in 2016 by husband and wife Ben and Vic Watkiss.
What does Stubble & Co sell?
It sells backpacks, duffels, kit bags, suitcases, tech bags and travel accessories.