29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Stella Soomlais

Estonia

Stella Soomlais is an Estonian leather goods brand founded by designer Stella Soomlais. From her studio in Tallinn she makes minimalist bags and accessories in vegetable-tanned leather.

Facts
FounderStella Soomlais
BaseTelliskivi, Tallinn, Estonia
MaterialVegetable-tanned leather
ProductsBags and leather accessories
Websitestellasoomlais.com
Segment
Premium
Categories
BagsAccessories
Sales channels
Own storesE-commerceWholesale

What is Stella Soomlais?

Stella Soomlais is a leather goods label created by the Estonian designer of the same name, one of the younger generation of Estonian leather designers. The brand operates from a studio in the Telliskivi creative district of Tallinn.

Products and positioning

The label makes bags and small accessories with a minimalist aesthetic. It works with vegetable-tanned leather chosen for the way it ages over time. A distinctive construction detail is that pockets and straps are screwed into place rather than only stitched.

The range includes totes, handbags and backpacks such as the Go to the Library and Wild Librarian styles. The brand has also worked on collaborations, including knapsacks created with Gary Markle.

Distribution

Pieces can be bought or ordered directly at the Tallinn studio, where customers can also have items adapted to their needs. The bags are additionally sold through the brand's website and by independent retailers.

Why it matters

Stella Soomlais represents the Baltic region's small, design led accessories scene, where a studio based maker combines local production, durable materials and direct contact with customers.

Frequently asked questions

Where is Stella Soomlais from?

Stella Soomlais is an Estonian brand based in a studio in the Telliskivi district of Tallinn.

What does Stella Soomlais sell?

The brand sells minimalist leather bags, backpacks and accessories made from vegetable-tanned leather.

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