Swedish Hasbeens
Swedish Hasbeens is a Swedish footwear brand known for wooden-sole clogs and sandals based on 1970s designs. It was founded around 2008 by Emy Blixt and Cecilia Wingard Neuman.
| Founded | Around 2008 |
|---|---|
| Founders | Emy Blixt and Cecilia Wingard Neuman |
| Country | Sweden |
| Signature product | Wooden-sole clogs |
| Website | swedishhasbeens.com |
What is Swedish Hasbeens?
Swedish Hasbeens is a footwear brand from Sweden that revived the classic Swedish clog. Its shoes are handmade in the traditional way in small factories with a long history of craftsmanship, using natural materials.
History
The brand began when Emy Blixt visited a closed clog factory in her hometown and found more than 300 pairs of unused stock from the 1970s. With business partner Cecilia Wingard Neuman, she based the first collection on these shoes, updating the original designs with modern colours and eco-friendly materials. The label quickly appeared in Vogue editorials and was worn by celebrities, and a collaboration with H&M brought its clogs to a wider audience in 2011.
Products and positioning
The range includes:
- Clogs, including wooden platform, studded and shearling styles
- Sandals and classic shoes
- Boots, including knee boots
- Hasjeans clothing and belts
Why it matters
Swedish Hasbeens helped return the clog to international fashion, showing how a heritage craft product can be reinterpreted as a contemporary brand.
Frequently asked questions
Who founded Swedish Hasbeens?
Swedish Hasbeens was founded by Emy Blixt and her business partner Cecilia Wingard Neuman around 2008.
What does Swedish Hasbeens make?
The brand makes clogs, sandals, boots and classic shoes inspired by 1970s Swedish designs, handmade using natural materials.