CQP
Sweden
CQP is a Swedish sneaker brand founded in 2014 by Adam Lewenhaupt and based in Stockholm. It makes minimalist casual sneakers from Italian suede and leather, produced in Portugal.
| Founded | 2014 |
|---|---|
| Founder | Adam Lewenhaupt |
| Headquarters | Stockholm, Sweden |
| Production | Portugal |
| Core products | Sneakers |
What is CQP?
CQP, also written C.QP, is a footwear brand from Stockholm, Sweden. It was founded in 2014 by Adam Lewenhaupt, a former banker who started it as a passion project.
Products and positioning
The range consists of sneakers. Designs are minimalist with narrow lasts, and colourways are natural tones such as beige, khaki, faded green and grey. Materials include Italian suede and leather, and the shoes are produced in Portugal.
- Casual sneakers with a slightly dressed-up feel
- Italian suede and leather
- Natural, muted colourways
The brand describes its aesthetic as Scandinavian with a warmer, southern European touch. It avoids trend-driven design and chunky sneaker shapes, and develops slowly. The founder has said there are no immediate plans for other categories, although leather goods or bags may be considered later.
Why it matters
CQP is part of a group of smaller Scandinavian labels that compete with the large sneaker houses through restraint and material quality rather than volume.
Frequently asked questions
Where is CQP from?
CQP is a Swedish brand based in Stockholm.
Who founded CQP?
CQP was founded in 2014 by Adam Lewenhaupt, who had previously worked as a banker.