Sneaky Steve
Sneaky Steve is a Swedish footwear brand founded in Gothenburg in 2007. It makes shoes for women and men with a focus on high quality, sustainable production in Portugal.
| Founded | 2007 |
|---|---|
| Headquarters | Gothenburg, Sweden |
| Production | Portugal |
| Store | Magasinsgatan 5, Gothenburg |
| Website | sneakysteve.se |
What is Sneaky Steve?
Sneaky Steve is a shoe brand from Gothenburg, Sweden, founded in 2007. It designs footwear for both women and men and has its own store at Magasinsgatan 5 in Gothenburg.
Products and positioning
The brand concentrates on well made everyday shoes in leather and suede, with production in Portugal and an emphasis on quality and sustainability. Styles sold through retail partners include:
- Jona leather and suede shoes
- Moore leather and suede shoes
- Roony leather shoes
- Unisex styles such as Kim
The design language is Scandinavian and understated, positioned between casual sneakers and dressier shoes.
Distribution
Besides its Gothenburg store and online shop, Sneaky Steve is sold through Nordic fashion platforms such as Boozt. The brand has also shown at Pitti Uomo in Florence, the international menswear fair, to reach wholesale buyers beyond Scandinavia.
Why it matters
Sneaky Steve is one of several Swedish footwear labels that pair Scandinavian design with European manufacturing, here in Portugal, a country that has become a key production base for mid sized footwear brands.
Frequently asked questions
Where is Sneaky Steve from?
Sneaky Steve is a Swedish shoe brand founded in Gothenburg in 2007.
Where are Sneaky Steve shoes made?
Sneaky Steve shoes are produced in Portugal, with a focus on quality and sustainable production.