Anny Nord
Sweden
Anny Nord is a Swedish footwear brand founded by Mia Bencker and based in Båstad. It makes shoes in Portugal and Spain from European leather, with a focus on comfort and wearability.
| Founder | Mia Bencker |
|---|---|
| Based in | Båstad, Sweden |
| Named after | Founder's grandmother |
| Production | Portugal and Spain |
| Signature style | Matrix 95 slingback |
What is Anny Nord?
Anny Nord is a Swedish shoe brand based in Båstad. It was founded by Mia Bencker, who named it after her grandmother. Vogue Scandinavia, in a feature on Swedish shoe brands, does not give a founding year.
Products and positioning
The brand blends understated refinement with edgy details and puts comfort first. Bencker designs for women who value comfort and wearability. Styles named in the feature include:
- the Matrix 95 slingback pumps
- the Maniac bootie
- the It's Bananas heels
- the Matrix 95 boot
The Matrix slingbacks are described as a red carpet favourite.
Production
Anny Nord makes its footwear in Portugal and Spain from European leather, often using recycled materials.
Why it matters
Anny Nord is part of a group of Swedish shoe labels that pair Scandinavian restraint with Southern European manufacturing. It is a small designer-led brand, and the source does not describe its sales channels.
Frequently asked questions
Where is Anny Nord from?
Anny Nord is a Swedish footwear brand based in Båstad, with production in Portugal and Spain.
Who founded Anny Nord?
Anny Nord was founded by Mia Bencker, who named the brand after her grandmother.