14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Ticket to Heaven

Denmark

Ticket to Heaven is a Copenhagen-based outdoor clothing brand from Denmark. It makes rain and winter clothing for children and babies, as well as for women.

Facts
BaseCopenhagen, Denmark
FocusRain and winter outerwear
CustomersChildren, babies and women
Majority stakeKids Fashion Group (2015)
Websitetickettoheaven.com
Segment
Mid-market
Categories
ChildrenswearOutdoorWomenswear
Sales channels
WholesaleMarketplaces

What is Ticket to Heaven?

Ticket to Heaven is a Danish outdoor label based in Copenhagen. It is best known for weatherproof clothing for children and babies, and also offers pieces for women.

Products and positioning

The brand concentrates on outerwear for wet and cold weather, a core need for families in Scandinavia. Its range includes:

  • Snowsuits and rain suits
  • Outdoor and winter jackets
  • Fleece jackets and mid-layers

Collections are recognisable for their cheerful colours and patterns, which give functional outerwear a playful look.

History

In January 2015 the German Kids Fashion Group, based in Pliezhausen, acquired a majority stake in Ticket to Heaven. Under the deal, product development and the brand's design identity remained in Denmark, while the partnership was expected to bring sales and purchasing synergies and open the Scandinavian market to the German group's other childrenswear labels.

Distribution

Ticket to Heaven is sold through specialist children's and outdoor retailers and online platforms in Germany and other European markets.

Why it matters

Ticket to Heaven represents the Scandinavian specialism in children's outerwear, where functional rain and snow gear is a year-round category rather than a seasonal add-on.

Frequently asked questions

Where is Ticket to Heaven from?

Ticket to Heaven is a Danish outdoor brand based in Copenhagen.

What does Ticket to Heaven sell?

It sells rain and winter clothing such as snowsuits, rain suits, outdoor jackets and fleece for children, babies and women.

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