LMTD
LMTD is a fashion brand for tweens, the age group between children and teenagers. It is presented on the BESTSELLER website and describes its style as Scandinavian simplicity inspired by adult fashion.
| Target group | Tweens |
|---|---|
| Style | Scandinavian simplicity, adult-inspired |
| Listed on | BESTSELLER brands page |
| Website | bestseller.com/brands/lmtd |
What is LMTD?
LMTD is a fashion brand aimed at tweens, the age group between children and teenagers. Its page on the BESTSELLER website, headed LMTD | BESTSELLER, says the brand does "Scandinavian simplicity, inspired by adult fashion".
Products and positioning
The page describes a brand that designs for tweens while following children's clothing safety restrictions. It translates adult fashion trends into styles for tween life, with an emphasis on good quality and on mixing pieces so that young customers can express their own style. LMTD presents itself as the fashion brand for young people who want independence. The page does not list specific product categories.
Why it matters
Tweens are a distinct age band in childrenswear, and LMTD positions itself in it by borrowing from adult trends while meeting children's safety rules.
Frequently asked questions
What is LMTD?
LMTD is a fashion brand for tweens, the age group between children and teenagers, with a Scandinavian-simple style inspired by adult fashion.
Who is LMTD for?
It is designed for tweens who want independence and the chance to express their own style.