29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

TUBA ERGIN

Turkey

TUBA ERGIN is a Turkish designer label led by fashion designer and stylist Tuba Ergin. It makes eveningwear, gowns, suits and occasion pieces with a couture approach and production in Turkey.

Facts
CountryTurkey
DesignerTuba Ergin
FocusEveningwear and occasion pieces
ProductionMade in Turkey
Websitetubaergin.com
Segment
Luxury
Categories
WomenswearAccessories
Sales channels
E-commerceMarketplaces

What is TUBA ERGIN?

TUBA ERGIN is a contemporary designer label from Turkey built around the work of designer and stylist Tuba Ergin. The brand explores modern femininity through architectural silhouettes and fluid, expressive forms, pairing sculpted shapes with soft movement and subtle detailing.

Products and positioning

The label concentrates on elevated eveningwear and occasion pieces made in limited quantities, with an emphasis on craftsmanship and proportion. Its range includes:

  • Evening dresses, gowns and wedding guest dresses
  • Designer suits and jackets
  • Silk shirts, bodysuits and corset tops
  • Accessories

The brand states that its garments are made in Turkey from environmentally friendly fabrics and without stockpiling, and it draws inspiration from art, heritage and the changing role of women.

Distribution

TUBA ERGIN sells through its own online store with worldwide shipping and through the independent designer marketplace Wolf and Badger. In 2016 Tuba Ergin opened the 19th Eurasian Economic Summit in Istanbul with a haute couture show organised by the Istanbul Ready Made Garment Exporters' Association.

Why it matters

The label is part of a group of Istanbul designers combining couture techniques with direct online sales to reach international customers.

Frequently asked questions

Where is TUBA ERGIN from?

TUBA ERGIN is a designer label from Turkey, where its garments are produced.

What does TUBA ERGIN sell?

The label sells eveningwear, gowns, occasion dresses, designer suits, tops and accessories.

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