Nej
Nej is a Turkish womenswear label founded in Istanbul in 2001 by designer Nejla Güvenç. It makes feminine, comfortable clothing in natural and organic fabrics, produced in small runs.
| Founded | 2001 |
|---|---|
| Designer | Nejla Güvenç |
| Headquarters | Nişantaşı, Istanbul |
| Focus | Organic womenswear |
| Website | nej.com.tr |
What is Nej?
Nej is a Turkish designer label created in 2001 by fashion designer Nejla Güvenç. Based in Istanbul's Nişantaşı district, it designs comfortable, chic clothing for urban women with an emphasis on natural fabrics and femininity.
Products and positioning
Nej presents itself as an ecological and organic brand, reflecting the materials it uses and its focus on sustainable production. Its collections have included:
- An organic collection in natural fabrics
- Mini skirts and short jackets
- Long fingerless gloves and layering pieces
- Pieces made in very small numbers, as few as five per design
The design studio has also contributed to collections for large Turkish retailers such as Beymen and Derishow.
Distribution
Nej sells from its boutique on Valikonağı Caddesi in Nişantaşı, one of Istanbul's main fashion shopping streets.
Why it matters
Nej was an early voice for organic materials in Turkish designer fashion, and its founder has represented Turkey internationally through the Istanbul Textile and Apparel Exporters' Associations.
Frequently asked questions
Who founded Nej?
Nej was founded in 2001 by Turkish fashion designer Nejla Güvenç.
Where is Nej based?
Nej is based in the Nişantaşı district of Istanbul, Turkey.