Gül Ağış
Gül Ağış is a Turkish fashion designer and the founder and creative director of the womenswear label Lug von Siga, launched in 2010. The label makes ready-to-wear clothing built on Turkish patterns, colours and handcrafts.
| Label | Lug von Siga |
|---|---|
| Founded | 2010 |
| Role | Founder and creative director |
| Training | Istituto Marangoni, Politecnico di Milano |
| Website | lugvonsiga.com |
What is Gül Ağış?
Gül Ağış is a Turkish designer who founded the ready-to-wear womenswear label Lug von Siga in 2010 and leads it as creative director. The brand name is formed from the letters of her own name.
History
Ağış studied English language and literature at Bilkent University, then fashion design at Istituto Marangoni in Milan, followed by a master's programme at Politecnico di Milano. She interned at Armani and worked as a designer at Costume National before returning to Turkey to launch her own label.
Products and positioning
Lug von Siga focuses on ready-to-wear rather than couture. Its collections are themed around women, stories and motifs, with titles such as "Hammam", "Mirror" and "Töre", and a series set "in Istanbul" around figures such as Frida Kahlo and Agatha Christie.
- Prints, fabric manipulation and embroidery
- Uzbek and Turkic handicrafts reworked into wearable pieces
- Vegan fabrics and durable pieces meant to be kept and altered
Distribution
Most of the collections are bought by international buyers, and the label has had an exclusive agreement with Net-a-Porter.
Why it matters
Ağış is one of the Turkish designers who have taken local craft and pattern traditions to an international wholesale audience.
Frequently asked questions
What brand does Gül Ağış design?
Gül Ağış is the founder and creative director of Lug von Siga, a ready-to-wear womenswear label launched in 2010.
Where is Gül Ağış from?
She is from Turkey, and her designs draw on Istanbul and Turkish culture.