Umòja
Umòja is a French sneaker brand based in Brest that makes plant-based shoes inspired by West African textile craftsmanship. It describes itself as a Franco-African start-up combining tradition and innovation.
| Country | France |
|---|---|
| Based in | Brest |
| Product | Plant-based sneakers |
| Design signature | West African textiles |
| Website | umoja-shoes.com |
What is Umòja?
Umòja is a footwear brand from Brest, France, that designs plant-based sneakers. Presented as a Franco-African start-up, it combines tradition, modernity and innovation, and its designs celebrate African craft.
Products and positioning
The sneakers are made with plant-based materials and draw on West African textile craftsmanship, using fabrics and techniques from the region as a design signature. The brand describes its creations as a tribute to cultural escape, mixing African textile heritage with a contemporary sneaker silhouette.
- Plant-based sneakers
- Textiles inspired by West African craft
- Handmade construction
Umòja has used crowdfunding to finance a fully bio-based shoe and has begun delivering its plant-based sneaker to customers.
Distribution
The brand sells mainly through its own online store and has used crowdfunding to launch new models.
Why it matters
Umòja is part of a wave of French sneaker labels that compete on materials and provenance, and it stands out by putting African textile craft at the centre of its product.
Frequently asked questions
Where is Umòja from?
Umòja is a French sneaker brand based in Brest, describing itself as a Franco-African start-up.
What are Umòja shoes made of?
Umòja makes plant-based sneakers that draw on West African textile craftsmanship.