29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Verónica de la Canal

Argentina

Verónica de la Canal is an Argentine haute couture label founded in Buenos Aires in 2001 by the designer of the same name. It creates couture and ready-to-wear, and has dressed many of Argentina's best-known personalities.

Facts
Founded2001, Buenos Aires
DesignerVerónica de la Canal
LinesCouture, prêt-à-porter, urban
SpaceUrban Deluxe, Palermo
Websiteveronicadelacanal.com
Segment
Luxury
Categories
Womenswear
Sales channels
Own stores

What is Verónica de la Canal?

Verónica de la Canal is a couture house from Buenos Aires, founded in 2001 by designer Verónica de la Canal. She launched the brand during Argentina's economic crisis of that period and built it into one of the country's best-known names in made-to-measure fashion.

Products and positioning

The house is rooted in haute couture but has added further lines over time:

  • Haute couture and made-to-measure gowns
  • A prêt-à-porter line
  • An urban line and genderless clothing

Among its widely covered pieces are the wedding dresses designed for the singers Lali Espósito and Tini Stoessel, and a collection of dresses made with chocolate.

Clients

The designer has dressed many Argentine and Latin American personalities, including Xuxa, Nacha Guevara, Mirtha Legrand, Susana Giménez, Guillermina Valdés and Luisana Lopilato.

Distribution

Alongside her couture work, she opened a space called Urban Deluxe in the Palermo district of Buenos Aires.

Why it matters

Verónica de la Canal is a reference point for Argentine couture, showing how a celebrity-focused atelier can extend into ready-to-wear and more casual lines.

Frequently asked questions

Who is Verónica de la Canal?

Verónica de la Canal is an Argentine fashion designer who founded her haute couture brand in Buenos Aires in 2001.

Who designed Lali Espósito's wedding dress?

Lali Espósito's wedding dress was designed by Verónica de la Canal, who also created Tini Stoessel's.

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