29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Benito Fernández

Argentina

Benito Fernández is an Argentine fashion house founded in 1985 by designer Benito Fernández and based in Buenos Aires. It is known for vibrant colour, artisanal embroidery, bridal couture and eveningwear.

Facts
Founded1985
DesignerBenito Fernández
AtelierRecoleta, Buenos Aires
SpecialitiesBridal, eveningwear, colour
Websitebenitofernandez.com.ar
Segment
Luxury
Categories
Womenswear
Sales channels
Own storesLicensing

What is Benito Fernández?

Benito Fernández is a fashion house from Argentina, active since 1985 and led by its namesake designer. Its atelier is on Avenida Pueyrredón in Recoleta, Buenos Aires. The house has been through a rebranding called Fernandez 4.0 and describes itself as joyful, authentic and Latin American.

Products and positioning

The designer is known for colour, artisanal embroidery and a Latin American perspective, with a palette that features indigo, fuchsia, coral and yellow. The offer includes:

  • Made to measure bridal couture
  • Ready to wear and eveningwear, including quinceañera dresses
  • Licences for wine, fragrances, lingerie, home décor and a residential building

History

Benito Fernández has shown at fashion weeks in Paris, Santiago, Quito, Miami and Bogotá. In September 2022 he presented the Amazónica collection at New York Fashion Week through the Fashion Designers of Latin America association, his fourth appearance there, and he later returned with the Latir collection.

Why it matters

Benito Fernández is one of Argentina's most visible designers, combining couture, ready to wear and licensing to build a Latin American fashion brand with international exposure.

Frequently asked questions

Who is Benito Fernández?

Benito Fernández is an Argentine fashion designer whose Buenos Aires house, active since 1985, is known for colourful eveningwear and bridal couture.

Has Benito Fernández shown at New York Fashion Week?

Yes. He presented the Amazónica collection at New York Fashion Week in 2022, his fourth appearance there, and later showed the Latir collection.

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