WAUW CAPOW by Bangbang Copenhagen
WAUW CAPOW by Bangbang Copenhagen is a Danish childrenswear brand founded in 2008 by Louise Lundholm and Mia Risager. It makes playful, comfortable clothing and accessories for children, produced in Europe.
| Founded | 2008 |
|---|---|
| Founders | Louise Lundholm, Mia Risager |
| Former name | Bangbang Copenhagen (renamed 2018) |
| Production | Europe, family-owned manufacturers |
| Website | wauwcapow.com |
What is WAUW CAPOW?
WAUW CAPOW is a Danish childrenswear label known for playful, quirky designs. The brand began life as Bangbang Copenhagen and was renamed WAUW CAPOW in 2018, keeping the same team and design DNA while signalling a fresh and unexpected direction.
History
The company was founded in 2008 by Louise Lundholm and Mia Risager, who met at art school in Denmark. Under the Bangbang Copenhagen name the label built a following in Scandinavian kidswear before the 2018 rebrand, and it now appears as WAUW CAPOW by Bangbang Copenhagen to link the two identities.
Products and positioning
The founders design clothes that let children move and play, deliberately avoiding a miniature adult look. The range includes:
- Sweatshirts and dresses with bold prints and colours
- Everyday play clothes built for comfort
- Accessories made largely from fabric waste
All products are made in Europe by two smaller, family-owned manufacturing companies, which gives the brand a short, transparent supply chain.
Why it matters
WAUW CAPOW shows how a small Scandinavian children's label can refresh its identity without losing continuity, while using European production and offcut-based accessories as part of a more considered approach to kidswear.
Frequently asked questions
Who founded WAUW CAPOW?
WAUW CAPOW was founded in 2008 as Bangbang Copenhagen by Louise Lundholm and Mia Risager, who met at art school in Denmark.
Why did Bangbang Copenhagen change its name?
The label was renamed WAUW CAPOW in 2018 to give it a fresh direction, while the team and design DNA stayed the same.