8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Konges Slojd

Denmark

Konges Slojd (Konges Sløjd) is a Copenhagen based Danish children's brand founded in 2014 by Emilie Konge, according to a retailer brand page. It sells baby and children's clothing, tableware, toys and nursery interior products in a romantic Scandinavian style. Its present ownership was not verified.

Facts
Founded2014
FounderEmilie Konge
OriginCopenhagen, Denmark
CategoriesClothing, tableware, toys, nursery interior
MaterialsOrganic cotton, FSC certified wood
Segment
Premium
Categories
ChildrenswearAccessoriesHome
Sales channels
WholesaleE-commerce

What is Konges Slojd?

Konges Sløjd is a Danish children's brand. A retailer brand page states that it was founded in 2014 by Emilie Konge, who was 23 and a new mother when she began making mobiles and other small interior products for children in a basement while her baby slept. The same page describes the brand as Danish and based in Copenhagen. The page is a retailer's description rather than a company statement, and a company website could not be fetched for this profile.

Products and positioning

The range has grown from nursery interior items into a broader lifestyle offer:

  • Baby and children's clothing, including rompers, bodysuits, dresses, swimwear and outerwear
  • Plates, bowls, cups and lunchboxes
  • Baby toys, role play and costume sets, doll accessories and craft supplies
  • Interior products for the nursery

The page describes a romantic Scandinavian style with recurring motifs such as Cherry, Dino, Lemon and Louloudi. It states that the brand uses materials including organic cotton and FSC certified wood.

Business model and distribution

The source for this profile is a third party retailer, which shows that the brand is sold through independent stores and online shops. The sources reviewed do not give store counts, revenue or investors, and ownership is left blank because it could not be verified.

Why it matters

Konges Sløjd illustrates how a founder led Danish label can move from a small handmade product to a recognised design brand within a decade, and how children's labels widen into tableware, toys and interior goods.

Frequently asked questions

Where is Konges Slojd from?

Konges Sløjd is a Danish children's brand based in Copenhagen. A retailer page says it was founded in 2014.

Who founded Konges Slojd?

A retailer brand page names Emilie Konge as the founder. She is said to have started with handmade mobiles and nursery items as a new mother.

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