Mini Rodini
Sweden
Mini Rodini is a Swedish childrenswear brand founded in 2006 by illustrator Cassandra Rhodin, who remains its creative director. It is known for unisex clothing with hand drawn prints and for an early commitment to certified organic and recycled materials. The brand has stores in Stockholm, London and Tokyo.
| Founded | 2006 |
|---|---|
| Founder | Cassandra Rhodin |
| Creative director | Cassandra Rhodin |
| Country | Sweden |
| Segment | Premium childrenswear |
| Certifications | GOTS, GRS, Fair Wear member |
| Website | minirodini.com |
What is Mini Rodini?
Mini Rodini is a Swedish children's clothing brand that designs unisex garments for babies and children. Its signature is playful, hand drawn or painted prints, often featuring animals, created by the founder herself. The brand presents itself as an alternative to conventional kidswear, with an emphasis on design, comfort and sustainable materials.
History
The label was started in 2006 by Cassandra Rhodin, who according to the company could not find well designed children's clothing made from sustainable materials while expecting her first child. She continues to lead the brand as founder and creative director, designing the collections, drawing the prints and shaping its storytelling. Since 2013 the brand has produced annual upcycling collections from leftover fabric, and since 2018 it has run Collections with a Cause, donating a share of sales to non profit organisations such as Sea Shepherd.
Products and positioning
Mini Rodini is a premium brand within childrenswear. Its offer includes:
- Baby and children's clothing in unisex cuts
- Outerwear, swimwear and accessories
- Seasonal print led collections and collaborations
- Upcycling capsules made from previous production leftovers
The company states that all garments are made from certified materials, including organic cotton certified to GOTS and recycled fibres certified to the Global Recycled Standard. It is a member of the Fair Wear Foundation and publishes an annual sustainability report.
Business model and distribution
Mini Rodini sells through its own e-commerce, including a dedicated US site, and through its own stores in Stockholm, London's Notting Hill and Tokyo's Roppongi Hills. It also offers free repairs in its Stockholm and London stores and points customers to Sweden's main secondhand marketplace to extend the life of garments.
Why it matters
Mini Rodini shows how a small, design led brand can build an international following by combining a recognisable illustration style with transparent sustainability practice. Its repair, upcycling and resale initiatives are a reference point for circular approaches in childrenswear.
Frequently asked questions
Where is Mini Rodini from?
Mini Rodini is a Swedish brand founded in 2006. It has two stores in Stockholm as well as stores in London and Tokyo. The founder, Cassandra Rhodin, still leads its creative direction.
Is Mini Rodini sustainable?
The brand states that all its garments are made from certified materials, such as GOTS organic cotton and GRS recycled fibres. It is a member of the Fair Wear Foundation, runs upcycling collections and offers repairs in some stores. It publishes an annual sustainability report.