SOOTHLA
SOOTHLA is a Swedish brand making soft, hypoallergenic clothing and bedding for babies and children with sensitive or eczema-prone skin. Its products are designed in Sweden and made in Portugal from zinc-infused TENCEL lyocell.
| Country | Sweden |
|---|---|
| Founder | Sylvia |
| Made in | Portugal |
| Key material | Zinc-infused TENCEL lyocell |
| Website | soothla.com |
What is SOOTHLA?
SOOTHLA is a Swedish childrenswear and bedding brand focused on sensitive skin. It was created by its founder Sylvia, who could not find soft, hypoallergenic clothing for her son with eczema and decided to make it herself.
Products and positioning
The range is built around a fabric of TENCEL lyocell combined with zinc, which the brand presents as soft, breathable and antibacterial. Products are designed in Sweden and manufactured in Portugal.
- Baby bodysuits and baby tops
- Children's tops and leggings
- Dust mite proof bedsheets and pillowcases
- Gift cards
Garments use a seamless design intended to reduce irritation, and the brand positions its collections around sleep comfort for children with eczema and sensitive skin.
Distribution
SOOTHLA sells through its own online shop, with prices in Swedish kronor, and through Etsy. It is also listed on the wholesale marketplace Faire.
Why it matters
SOOTHLA is an example of a founder-led brand addressing a specific need, combining functional textiles with childrenswear for families dealing with skin conditions.
Frequently asked questions
Where is SOOTHLA from?
SOOTHLA is a Swedish brand; its products are designed in Sweden and made in Portugal.
What does SOOTHLA sell?
SOOTHLA sells baby and children's clothing and dust mite proof bedding made from zinc-infused lyocell for sensitive skin.