Isbjörn of Sweden
Online Brands Nordic · Sweden
Isbjörn of Sweden is a Swedish outdoor clothing brand for children and teenagers, founded in 2005 by Maria Frykman and Camilla Schmidt. It makes durable, sustainable outerwear and skiwear and belongs to Online Brands Nordic.
| Founded | 2005 |
|---|---|
| Founders | Maria Frykman and Camilla Schmidt |
| Parent company | Online Brands Nordic AB |
| Markets | More than 20 |
| Website | isbjornofsweden.com |
What is Isbjörn of Sweden?
Isbjörn of Sweden is a Swedish brand of outdoor clothing and accessories for kids and teens, focused on durability and sustainability. It was founded in 2005 by Maria Frykman and Camilla Schmidt.
History
The brand grew from Sweden into an international children's outdoor label. Online Brands Nordic AB later acquired Nordic KidsWear AB, the company behind Isbjörn of Sweden, in a deal comprising SEK 40 million upfront and up to SEK 35 million in performance related payments over 2022 to 2024. The brand has since launched a webshop for the United States and Canada, making it available in North America for the first time, and introduced new branding aimed at equipping the adventurers of tomorrow.
Products and positioning
The collections cover outdoor clothing for active children and teenagers, including skiwear, along with accessories. Durability and sustainability are central to the brand's positioning.
Distribution
Isbjörn of Sweden sells in more than 20 markets across Europe, North America and Japan through selected retailers, its own e-commerce and marketplaces.
Why it matters
The brand is a prominent example of Scandinavian children's outdoor wear built on longevity, and of consolidation among Nordic digital brand groups.
Frequently asked questions
Who owns Isbjörn of Sweden?
Isbjörn of Sweden belongs to Online Brands Nordic AB, which acquired its parent Nordic KidsWear AB.
Who founded Isbjörn of Sweden?
The brand was founded in 2005 by Maria Frykman and Camilla Schmidt.