8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Bobo Choses

Spain

Bobo Choses is a Spanish children's fashion brand offering a selection of sustainable and organic clothing for ages 0 to 12, with a women's collection. It sells online, through its own stores and through wholesale.

Facts
CountrySpain
SegmentChildrenswear, ages 0 to 12, plus women's line
PositioningPremium, organic and sustainable selection
DistributionOnline, own stores, wholesale
Founding and ownershipNot verified
Websitebobochoses.com
Segment
Premium
Categories
ChildrenswearWomenswearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Bobo Choses?

Bobo Choses is a Spanish children's clothing label. Its website describes a sustainable and organic selection of clothes for children from babies up to age 12, together with a women's collection.

Products and positioning

The range covers T-shirts, trousers, dresses and overalls, knitwear, outerwear, loungewear and accessories. For children it also includes denim, bags and backpacks and underwear, with baby categories and gift packs. The brand has a recognisable, playful identity, shown in themed seasonal collections: the autumn and winter 2026 collections, for example, are called "All About Monsters" for both children and women.

A permanent "Iconic Collection" sits alongside the seasonal lines, and the site lists a collaboration with Nobads. The brand positions itself at the premium end of children's fashion, with ethical and organic materials as part of its pitch.

Business model and distribution

Bobo Choses operates its own online store with country selection and payment options including PayPal and card payments, and free shipping above 150 euros. The site also lists physical stores, including a flagship store with a Barcelona address, and mentions wholesale without giving details.

Ownership and history

The consulted source does not state when the brand was founded, who founded it or who owns it, so this profile does not give those details. It is classed as a Spanish brand.

Why it matters

Bobo Choses is one of the Spanish labels that helped set the creative, design-led tone of independent children's fashion, and its extension to a women's line reflects a wider trend of kids' brands moving into family and adult ranges.

Frequently asked questions

Where is Bobo Choses from?

Bobo Choses is a Spanish children's fashion brand. Its website links to a flagship store with a Barcelona address.

What does Bobo Choses sell?

It sells organic and sustainable clothing for babies and children up to age 12, plus a women's collection, accessories and gift packs.

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