Abel & Lula
Mayoral · Spain
Abel & Lula is a premium Spanish childrenswear brand created by the Málaga-based Mayoral group. It designs special-occasion clothing for children, first sold for the spring/summer 2019 season.
| Parent group | Mayoral |
|---|---|
| Origin | Málaga, Spain |
| First collection | Spring/summer 2019 |
| Focus | Children's special-occasion wear |
| Website | abelandlula.com |
What is Abel & Lula?
Abel & Lula is a premium childrenswear brand owned by Mayoral, one of Spain's largest children's fashion groups, based in Málaga. It is designed especially for special occasions such as weddings, christenings and communions.
History
Mayoral developed Abel & Lula in 2018 as a move into the premium segment, with its own dedicated design team. The first collection went on sale for the spring/summer 2019 season, and the launch became part of the group's strategy to grow through higher-priced products.
Products and positioning
The brand offers dressy clothing for children for ceremonies and celebrations, created by its own design team. Its positioning sits above Mayoral's core range, targeting families looking for distinctive occasionwear.
Distribution
At launch, Abel & Lula was sold through multibrand retailers and online in a wide range of markets, including Spain, Portugal, Italy, the United Kingdom, France, Germany, the Netherlands, Greece, the United States and the Nordic countries.
Why it matters
Abel & Lula shows how an established childrenswear group can extend into premium occasionwear with a separate brand, leveraging its existing wholesale network across Europe and beyond.
Frequently asked questions
Who owns Abel & Lula?
Abel & Lula belongs to Mayoral, the children's fashion group based in Málaga, Spain.
What does Abel & Lula sell?
Abel & Lula sells premium children's clothing designed for special occasions such as weddings, christenings and communions.