Neck & Neck
Gocco · Spain
Neck & Neck is a Spanish childrenswear brand that started in Marbella in 1990 and later moved its base to Madrid. It designs fashion for children and is now owned by fellow Spanish kidswear company Gocco.
| Founded | 1990, Marbella |
|---|---|
| Headquarters | Madrid, Spain |
| Owner | Gocco (since 2024) |
| Category | Childrenswear |
| Website | neckandneck.com |
What is Neck & Neck?
Neck & Neck is a Spanish children's fashion brand. It began trading in Marbella in 1990 and was led for many years by its founder, Enrique Zamácola, before the Zamácola family took over the company in 1999. The business was later headquartered in Madrid.
History
Over three decades the brand built a sizeable retail network. At its peak it had more than 200 points of sale, and in March 2017 it counted 123 in Spain. Neck & Neck also expanded abroad, entering markets such as Mexico, Colombia, Peru, Uruguay, Australia, China and the United States, and by 2019 it was present in ten markets outside Spain.
In November 2022 the company entered insolvency proceedings. In March 2024 Gocco, the Spanish childrenswear company controlled by Diana Capital, completed the purchase of the brand and all its intellectual property, with plans to relaunch it as an independent brand alongside Gocco.
Distribution
- Own stores in Spain and abroad
- Franchised stores in international markets
- Corners in El Corte Inglés department stores
Why it matters
Neck & Neck is one of the established names of Spanish childrenswear. Its acquisition by Gocco brings two Spanish kidswear brands under the same owner, operating in a similar segment but with differences in product and price.
Frequently asked questions
Where is Neck & Neck from?
Neck & Neck is a Spanish childrenswear brand that started in Marbella in 1990 and was later based in Madrid.
Who owns Neck & Neck?
Spanish childrenswear company Gocco completed the purchase of the brand and its intellectual property in March 2024.