The Animals Observatory
The Animals Observatory is a creative childrenswear brand founded in Barcelona, Spain, in 2015. It designs children's clothing and accessories sold through international retail partners.
| Founded | 2015 |
|---|---|
| Founders | Jan Andreu, Laia Aguilar |
| Headquarters | Barcelona, Spain |
| First collection | January 2016 |
| Website | theanimalsobservatory.com |
What is The Animals Observatory?
The Animals Observatory is a children's fashion brand based in Barcelona. It describes itself as a leading brand in creative children's fashion, combining playful design with a contemporary, design-led approach.
History
The company was founded in 2015 by Jan Andreu, CEO and shareholder of the family business Andge Investments, together with designer Laia Aguilar and three other minority shareholders. Its first collection launched in January 2016.
Products and positioning
The brand focuses on clothing and accessories for children, positioned in the premium segment of the childrenswear market and sold alongside designer labels by international retailers.
Distribution
The head office and showroom are in Barcelona's Eixample district, at the heart of the city's fashion district. The company holds annual conventions there for its partners, which come from Asia, the United States, Australia and other European countries.
Why it matters
The Animals Observatory is one of the Spanish childrenswear labels that have built an international wholesale footprint within a few years of launch. Its Barcelona base and partner conventions show how a young brand can organise a global retail network around a single design studio.
Frequently asked questions
Where is The Animals Observatory from?
The Animals Observatory is a children's fashion brand from Barcelona, Spain.
Who founded The Animals Observatory?
It was founded in 2015 by Jan Andreu and Laia Aguilar, together with three minority shareholders.