What is a line sheet in fashion?
A document listing every style in a collection with images, style numbers, colours, sizes and wholesale and retail prices.
In short
A line sheet is a sales document that lists every style in a fashion collection with images, style numbers, colours, sizes, wholesale prices and recommended retail prices. Buyers use it to review a collection and write orders.
How does it work in practice?
Brands produce line sheets for each season, usually as a PDF, spreadsheet or page within a B2B ordering tool. Each product appears with a flat image or photo, style code, fabric, available colourways, size range, wholesale price, RRP, delivery window and any order minimums. Sales representatives send line sheets to buyers before or after showroom appointments, and buyers use them to plan budgets and fill in order quantities.
Why does it matter?
The line sheet is the commercial backbone of wholesale selling. While a lookbook creates desire, the line sheet gives the facts needed to commit to an order. Accurate line sheets reduce errors, speed up order writing and help buyers compare a collection with their open-to-buy. For smaller brands without a full ordering platform, the line sheet is often the main sales tool.
How is AI changing it?
Line sheets are increasingly generated automatically from product information and PLM systems, which keeps prices and data consistent. AI helps by writing product descriptions, tagging attributes from images, translating content for different markets and creating personalised line sheets that highlight the styles most relevant to a particular buyer based on past orders.
Common pitfalls
- Outdated prices or colours that no longer match production, leading to disputes.
- Missing information such as delivery windows, fabric composition or minimums.
- Different versions circulating between sales teams and markets.
- Poor images that make it hard for buyers to judge the product.
Frequently asked questions
What is the difference between a line sheet and a lookbook?
A lookbook is a styled, visual presentation of the collection's mood. A line sheet is a practical document with style numbers, prices and sizes needed to place an order.
What should a fashion line sheet include?
It should include product images, style numbers, colours, sizes, fabric details, wholesale price, recommended retail price, delivery window and any order minimums.
