Brian Baskin
Deputy editor, The Business of Fashion
Brian Baskin is deputy editor at The Business of Fashion in New York, overseeing coverage of technology, marketing, beauty, direct-to-consumer, retail and the workplace. He previously reported and edited at The Wall Street Journal.
| Role | Deputy editor |
|---|---|
| Outlet | The Business of Fashion |
| Based in | New York |
| Beat | Technology, marketing, beauty, retail |
| Previously | Reporter and editor, The Wall Street Journal |
Who is Brian Baskin?
Brian Baskin is deputy editor of The Business of Fashion (BoF), based in New York. He oversees several of BoF's main beats, including technology, marketing, beauty, direct-to-consumer, retail and workplace coverage.
Career
Baskin is an experienced financial journalist. Before joining BoF he worked as a reporter and editor at The Wall Street Journal, covering the global energy market and logistics among other topics. He began his career covering health care at the Arkansas Democrat-Gazette. He is a graduate of Brown University.
Coverage
As deputy editor he shapes how BoF reports on the commercial side of fashion and beauty. The desks he oversees cover:
- Technology and its use across fashion companies
- Marketing, advertising and brand building
- Beauty and direct-to-consumer businesses
- Retail strategy and workplace issues
His background in financial and logistics reporting informs coverage of supply chains, company results and the economics behind brand decisions. He also writes analysis and news items for BoF's daily briefing.
Frequently asked questions
Who is Brian Baskin?
Brian Baskin is deputy editor of The Business of Fashion and a former reporter and editor at The Wall Street Journal.
What does Brian Baskin oversee at BoF?
He oversees coverage of technology, marketing, beauty, direct-to-consumer, retail and the workplace.