Cara Salpini
Senior editor, Retail Dive
Cara Salpini is a senior editor at Retail Dive who has covered retail since 2017. She focuses on activewear, including athletic brands, outdoor retailers and sporting goods stores.
| Role | Senior editor |
|---|---|
| Outlet | Retail Dive |
| Beat | Activewear, sporting goods, outdoor retail |
| Previously | Retail Dive reporting roles since 2017 |
Who is Cara Salpini?
Cara Salpini is a senior editor at Retail Dive, the US trade publication from Industry Dive. She has covered retail since 2017 and focuses mainly on activewear, following athletic brands, outdoor retailers and sporting goods chains.
Career
Salpini has built her career at Retail Dive, moving into a senior editing role over time. Her work has been recognised by the Jesse H. Neal Awards and the American Society of Business Publication Editors. She holds a BA in English and Media Studies from the University of Virginia.
Coverage
Her reporting tracks leadership, strategy and results at the largest sportswear companies. Recent stories have covered Nike's extended turnaround timeline and layoffs, its appointment of a Walmart veteran as commercial chief, Lululemon's C-suite overhaul under chief executive Heidi O'Neill, and On's plan to nearly double sales by 2029. Areas she follows include:
- Athletic and activewear brands such as Nike, Lululemon and On
- Outdoor retailers and sporting goods stores
- Executive appointments and turnaround strategies
- Earnings, growth targets and market conditions
Frequently asked questions
Who is Cara Salpini?
Cara Salpini is a senior editor at Retail Dive who has covered the retail industry since 2017.
What does Cara Salpini write about?
She focuses on activewear, covering athletic brands such as Nike and Lululemon, outdoor retailers and sporting goods stores.