Don-Alvin Adegeest
Senior editor, FashionUnited
Don-Alvin Adegeest is a senior editor at FashionUnited, where he has written analysis, interviews and in-depth reports on the international fashion business since 2003. He is also a consultant in brand strategy, communication and design.
| Role | Senior editor |
|---|---|
| Outlet | FashionUnited |
| Beat | Luxury, fashion business, brand strategy |
| Previously | Hugo Boss, LVMH |
Who is Don-Alvin Adegeest?
Don-Alvin Adegeest is a senior editor at FashionUnited, the international fashion business platform. He combines journalism with consultancy work in brand strategy, communication and design.
Career
Adegeest has worked with FashionUnited since 2003. Before and alongside his editorial work he built experience in fashion and luxury retail, including leadership roles at companies such as Hugo Boss and LVMH.
Coverage
He writes analysis, interviews and opinion pieces on the industry. In 2026 his articles have examined how Hong Kong is approaching fashion week differently, the cost of the fashion industry's focus on celebrated designers, the rise of later-career founders, fashion brands at Milan Design Week and a citywide showcase of Italian luxury brands in Manhattan.
- Luxury brands and creative leadership
- Fashion weeks and industry events
- Founders and new brand models
- Fashion and design crossovers
Don-Alvin Adegeest on technology and AI
In March 2026 he reported on artificial intelligence moving into fashion's executive suites, covering Kering's appointment of its first chief digital, AI and IT officer.
Frequently asked questions
Who is Don-Alvin Adegeest?
Don-Alvin Adegeest is a senior editor at FashionUnited, where he has worked since 2003, and a brand strategy consultant.
What does Don-Alvin Adegeest write about?
He writes analysis and opinion on luxury, fashion weeks, founders and AI in fashion leadership.