Esmerij van Loon
Editor-in-chief, FashionUnited
Esmerij van Loon has been editor-in-chief of FashionUnited, the Amsterdam-based fashion business platform, since 2002. She oversees its international newsroom of staff editors, freelancers and guest contributors.
| Role | Editor-in-chief |
|---|---|
| Outlet | FashionUnited |
| Beat | Fashion business, retail technology |
| In role since | 2002 |
Who is Esmerij van Loon?
Esmerij van Loon is the editor-in-chief of FashionUnited, a business-to-business news and jobs platform for the fashion industry, published in many country and language editions.
Career
Van Loon has led FashionUnited's news platform since 2002. She started as a contributing editor-in-chief and, since 2015, has focused on the professional development of the in-house editorial team, freelancers and guest contributors. Integrity, diligence and innovation are named as central values of her work, both in the fashion industry and in journalism.
Coverage
Alongside her editorial leadership she writes articles on industry developments. Her bylines include coverage of retail technology start-ups presented at NRF Retail's Big Show Europe in Paris, the post-pandemic restart of Berlin Fashion Week, and initiatives supporting female entrepreneurs.
- Retail technology and start-ups
- Fashion weeks and industry events
- Entrepreneurship in fashion
- Editorial standards and newsroom development
Esmerij van Loon on technology and AI
Her reporting from NRF Europe highlighted start-ups addressing key retail challenges, part of FashionUnited's wider coverage of how technology is changing fashion retail.
Frequently asked questions
Who is Esmerij van Loon?
Esmerij van Loon has been editor-in-chief of FashionUnited since 2002.
What does Esmerij van Loon write about?
She leads FashionUnited's newsroom and writes on retail technology, fashion weeks and entrepreneurship.