Gabriela Barkho
Senior reporter, Modern Retail
Gabriela Barkho is a senior reporter at Modern Retail, part of Digiday Media. She covers e-commerce, marketplaces such as Amazon and TikTok Shop, and the growth strategies of direct-to-consumer brands.
| Role | Senior reporter |
|---|---|
| Outlet | Modern Retail (Digiday Media) |
| Beat | E-commerce, marketplaces, DTC brands |
| Previously | Reporter, Modern Retail |
Who is Gabriela Barkho?
Gabriela Barkho is a senior reporter at Modern Retail, the retail and e-commerce publication of Digiday Media in the United States. She reports on how brands sell online, with a strong focus on marketplaces, social commerce and direct-to-consumer companies.
Career
Barkho joined Modern Retail as a reporter and has since been promoted to senior reporter. Her work at the publication spans several years of coverage of digitally native brands and the platforms they rely on.
Coverage
Her reporting follows the mechanics of online retail from the seller's point of view. Recent stories have examined how Amazon's Fall Prime Day went for sellers, how brands can build on post Prime Day momentum, why ChatGPT ads are unlikely to move holiday sales much this year, and how the shapewear brand Shapermint is targeting women aged 35 to 65 on TikTok Shop. Recurring areas include:
- Amazon and third party marketplace sellers
- TikTok Shop and social commerce
- AI and advertising in online shopping
- Product extensions and growth at direct-to-consumer brands
Frequently asked questions
Who is Gabriela Barkho?
Gabriela Barkho is a senior reporter at Modern Retail, the retail publication of Digiday Media.
What does Gabriela Barkho write about?
She covers e-commerce, Amazon and TikTok Shop sellers, AI in shopping and direct-to-consumer brand strategy.