Hayley Guest
Marketing editor, Retail Gazette
Hayley Guest is marketing editor at Retail Gazette, the London based retail news title. She covers advertising campaigns, brand marketing and fashion retail.
| Role | Marketing editor |
|---|---|
| Outlet | Retail Gazette |
| Based in | London |
| Beat | Retail marketing, fashion |
Who is Hayley Guest?
Hayley Guest is a London based journalist and marketing editor at Retail Gazette. Her role focuses on how retailers and fashion brands market themselves, from advertising campaigns and media spending to collaborations and brand anniversaries.
Coverage
Her articles track new campaigns from UK and international retailers, changes in marketing investment and the people behind them. She writes frequently about fashion brands, and her work has also appeared in sister titles and related outlets such as Grocery Gazette and Marketing Beat.
- Retail and fashion advertising campaigns
- Shifts in media investment, such as Not on the High Street raising its TV and video on demand spending
- Brand anniversaries and collaborations, for example Burberry's 170th anniversary portrait series
- Sports and fashion tie ins, such as United Colors of Benetton's campaign with Benetton Treviso rugby players
For the fashion business, her coverage gives a running record of how brands present themselves to consumers and where they put their marketing budgets.
Frequently asked questions
Who is Hayley Guest?
Hayley Guest is marketing editor at the UK retail news title Retail Gazette.
What does Hayley Guest write about?
She covers retail and fashion marketing, including advertising campaigns, media spending and brand collaborations.