Helen Reid
European retail correspondent, Reuters
Helen Reid is European retail correspondent at Reuters, based in London. She covers retailers and consumer companies across Europe for the news agency.
| Role | European retail correspondent |
|---|---|
| Outlet | Reuters |
| Based in | London |
| Beat | European retail |
| Previously | Reuters, Johannesburg |
Who is Helen Reid?
Helen Reid is a London based journalist and European retail correspondent at Reuters. She reports on the companies that sell clothing, food and other consumer goods across Europe.
Career
Reid has spent her career at Reuters, including a posting in Johannesburg before her move to the European retail beat. She trained in journalism at News Associates, after studying economics and philosophy at the University of Oxford and politics at SOAS University of London.
Coverage
As European retail correspondent she covers:
- European fashion, grocery and pharmacy retailers
- Deals and ownership changes in retail
- Results, strategy and leadership at listed retailers
- Consumer trends across European markets
Her stories are syndicated widely. Recent coverage carried by Inside Retail Asia in October 2026 included Wittington Investments' $8.9 billion purchase of Boots.
Her coverage gives business readers a pan European view of retail, comparing how companies in different markets respond to the same pressures, from consumer demand to costs and competition.
Frequently asked questions
Who is Helen Reid?
Helen Reid is European retail correspondent at Reuters, based in London.
What does Helen Reid write about?
She covers European retailers, including deals, results, strategy and consumer trends.