Jochen Krisch
Publisher and author, Exciting Commerce
Jochen Krisch is a German e-commerce analyst and the main author of Exciting Commerce, one of the best known blogs on online retail in the German speaking market. He writes about marketplaces, platform economics, retail stocks and, increasingly, AI driven agentic commerce.
| Role | Publisher and author |
|---|---|
| Outlet | Exciting Commerce |
| Beat | E-commerce, marketplaces, AI |
| Previously | Co-host of the Exchanges podcast |
Who is Jochen Krisch?
Jochen Krisch is a German e-commerce expert and writer who runs the blog Exciting Commerce. He has commented on the online retail industry for many years and is widely read by founders, retail managers and investors in Germany.
Career
Through Exciting Commerce, Krisch publishes daily analysis of e-commerce news. Together with Marcel Weiß he hosts the podcast Exchanges, which discusses developments in digital commerce. He is also involved in the A!-Day events on AI in commerce, including the edition held in Munich on 8 October 2026.
Coverage
His coverage includes:
- Marketplaces and platforms such as Zalando, Shein, TikTok Shop and Whatnot
- Valuations and share prices of online retailers, tracked in the monthly #GLORE50 index
- Deals in retail, logistics and food delivery
- Partner content series with commerce software providers
Jochen Krisch on technology and AI
AI is a central theme of his recent work. He writes about consumer agents and agentic commerce, where AI systems search, compare and buy on behalf of shoppers, and about what this means for retailers' control over the customer relationship. For fashion brands and retailers, his analysis offers an early view of how AI may change discovery and purchasing online.
Frequently asked questions
Who is Jochen Krisch?
Jochen Krisch is a German e-commerce analyst and the main author of the blog Exciting Commerce.
What does Jochen Krisch write about?
He writes about online retail, marketplaces, e-commerce stocks and AI driven agentic commerce.