Julian Zigerli
Founder and designer of Julian Zigerli
Julian Zigerli is a Swiss designer who founded his eponymous Zurich based label in 2011. Known for colourful, wearable clothing and prints created in collaboration with artists, he has built one of the most recognisable independent fashion brands in Switzerland, with a flagship store in Zurich and its own online shop.
| Role | Founder and designer, Julian Zigerli |
|---|---|
| Founded | 2011 |
| Based in | Zurich, Switzerland |
| Brand values | Love, colour, humour, positivity |
| Channels | Zurich flagship store and online shop |
Who is Julian Zigerli?
Julian Zigerli is a fashion designer based in Zurich and the founder of the label that carries his name. Active since 2011, the brand is known for technically considered, wearable clothing combined with bold prints and a playful sense of humour. The label states that love, colour, humour and positivity are the core values of its design, a distinctive position in a Swiss fashion scene often associated with restraint.
Career
Zigerli launched his label in 2011 and has developed it into a fashion and lifestyle brand with a flagship store in Zurich and an online shop. The range now extends well beyond clothing:
- Apparel, including T shirts, knitwear and swimwear
- Accessories such as bags, silk scarves, socks, caps and jewellery
- Sneakers
- Home and lifestyle products, including interior items, calendars and books
Collections are released under themed names, and the brand has collaborated with partners including Tom of Finland.
Influence on the fashion business
A defining feature of Zigerli's work is collaboration with artists from different disciplines on prints. Each collection builds on this dialogue between visual art and fashion, giving the label a recognisable visual identity while keeping the garments approachable and functional. The brand describes its design as balancing contemporary aesthetics with lasting style and functional details.
Zigerli's business also illustrates how a small independent label can operate across several channels. By combining a physical flagship, direct online sales and a broad lifestyle assortment, the brand reaches customers beyond the traditional seasonal fashion calendar and reduces its dependence on any single product category.
Why it matters
Switzerland has a large market for fashion but relatively few internationally visible designer brands. Zigerli is one of the names that has raised the profile of contemporary Swiss design, showing that an independent label can build a loyal following through a clear point of view, artistic partnerships and direct relationships with customers. His work is a useful reference for emerging designers in smaller markets who want to grow a brand on their own terms. Its range of everyday products, from socks and caps to books and interior items, also gives customers several entry points into the brand at different price levels.
Frequently asked questions
Who is Julian Zigerli?
Julian Zigerli is a Swiss fashion designer who founded his Zurich based label in 2011. The brand is known for colourful, wearable clothing and prints made in collaboration with artists.
What is Julian Zigerli's design approach?
His label names love, colour, humour and positivity as its core values. It combines wearable, functional garments with distinctive prints developed with artists from different disciplines.