Keren Lentschner
Journalist covering consumer goods and retail, Le Figaro
Keren Lentschner is a Paris based journalist at Le Figaro. She covers the consumer goods industry, retail and e-commerce, as well as media and technology.
| Role | Journalist and reporter |
|---|---|
| Outlet | Le Figaro |
| Based in | Paris |
| Beat | Consumer goods, retail, e-commerce, media, technology |
Who is Keren Lentschner?
Keren Lentschner is a journalist and reporter at Le Figaro in Paris. She covers the consumer goods industry, retail and e-commerce, and also writes on media and technology.
Coverage
Her reporting follows how consumer brands reach shoppers and how the channels they use are changing. A recent feature looked at content creators based outside France's major cities, who are becoming favoured partners for brands' marketing campaigns. She has also profiled figures from the press and media world.
- Consumer goods companies and their brands
- Retail and e-commerce in France
- Influencer and creator marketing
- Media companies and executives
Keren Lentschner on technology and AI
Lentschner has reported on the competition in generative AI video, including Google's efforts in the field as it faces rivals from China. Her technology coverage connects developments at large platforms with their consequences for media and consumer markets.
Outlet
Le Figaro is a French national daily newspaper. Lentschner's articles appear in its business pages and are also republished by partner titles in Switzerland and elsewhere.
Frequently asked questions
Who is Keren Lentschner?
Keren Lentschner is a Paris based journalist at Le Figaro.
What does Keren Lentschner write about?
She covers consumer goods, retail and e-commerce, as well as media, creator marketing and AI video technology.