Lucy Maguire
Senior trends editor, Vogue Business
Lucy Maguire is senior trends editor at Vogue Business, based in London. She covers shopper behaviour, digital approaches and youth culture.
| Role | Senior trends editor |
|---|---|
| Outlet | Vogue Business |
| Based in | London |
| Beat | Shopper behaviour, digital, youth culture |
Who is Lucy Maguire?
Lucy Maguire is senior trends editor at Vogue Business, the B2B fashion title published by Condé Nast. She is based in London and focuses on how consumer behaviour and culture shape the fashion business.
Coverage
Maguire's reporting looks at what shoppers want and how brands respond. Her main areas are:
- Shopper behaviour and changing consumer habits
- Digital approaches to marketing and selling fashion
- Youth culture and its influence on brands
- Emerging fashion brands
Her trends work translates shifts in culture and consumption into business terms for readers in brand, retail and marketing roles. This includes how younger consumers discover and buy fashion, and how digital channels change the relationship between brands and their audiences.
She has spotlighted emerging brands in her coverage, giving attention to designers and labels at an early stage of their growth.
Events
Maguire hosts talks with industry leaders, including a conversation with Tommy Hilfiger. Through these appearances she brings the themes of her reporting, such as youth culture and digital engagement, to live audiences in the fashion industry.
Frequently asked questions
Who is Lucy Maguire?
Lucy Maguire is senior trends editor at Vogue Business, based in London.
What does Lucy Maguire write about?
She covers shopper behaviour, digital approaches, youth culture and emerging brands.