Marc Bain
Technology correspondent, The Business of Fashion
Marc Bain is technology correspondent at The Business of Fashion in New York, covering the technologies transforming the fashion industry. He joined BoF in September 2021 after six years covering fashion at Quartz.
| Role | Technology correspondent |
|---|---|
| Outlet | The Business of Fashion |
| Based in | New York |
| Beat | Fashion technology, AI |
| Previously | Quartz; Newsweek |
Who is Marc Bain?
Marc Bain is a New York based journalist and technology correspondent at The Business of Fashion (BoF). He covers the technologies that are changing how fashion is designed, made and sold, and the new possibilities they open for the industry.
Career
Bain joined BoF in September 2021. Before that he spent six years at Quartz, where he covered apparel and footwear from sneakers to luxury, across both business and design, and won a 2021 SABEW award for data journalism. Earlier he was a general assignment reporter at Newsweek, literature editor at SparkNotes, and worked for a designer menswear label. He holds a bachelor's degree in journalism from New York University.
Coverage
His reporting sits where fashion meets technology. Areas include:
- AI and automation in design, retail and operations
- Supply chains, manufacturing and robotics
- Virtual worlds, web3 and digital fashion investment
- Sneakers, footwear and apparel businesses
Marc Bain on technology and AI
As BoF's technology correspondent, he tracks how brands adopt new tools, from investment by beauty and fashion groups in virtual spaces to automation in warehouses, a theme he also covered at Quartz in reporting on Uniqlo's use of robots.
Frequently asked questions
Who is Marc Bain?
Marc Bain is technology correspondent at The Business of Fashion, which he joined in 2021 after six years at Quartz.
What does Marc Bain write about?
He covers technology in fashion, including AI, automation, supply chains, digital fashion and the footwear business.