Marine Serre

Marine Serre is a French designer who founded her Paris-based label after winning the LVMH Prize in 2017. She is known for her crescent moon motif and for building a significant share of her collections from upcycled and regenerated materials, making her a reference point for circular design in luxury fashion.

Who is Marine Serre?

Marine Serre, born in 1991 in Brive-la-Gaillarde, France, is the founder and designer of the label Marine Serre, which offers women's and men's ready-to-wear, shoes and accessories. Her work is recognisable for its crescent moon print and for a design approach in which upcycled materials form a core part of every collection.

Career

Serre graduated from La Cambre in Brussels in 2016. Early in her career she worked alongside several leading designers, including internships with Sarah Burton at Alexander McQueen, Matthieu Blazy at Maison Margiela and Raf Simons at Dior, and a year as a designer at Balenciaga while developing her own line.

• 2016: graduate collection introduces the crescent moon motif.
• 2017: wins the LVMH Prize for Young Fashion Designers.
• 2018: runway debut in Paris.
• Collections built with a substantial proportion of upcycled materials, such as vintage scarves, household textiles and deadstock.

Influence on the fashion business

Serre is one of the designers most associated with bringing upcycling into a luxury runway context at scale. According to published accounts, at least half of her collections use upcycled materials, and her brand sells distinct 'Regenerated' and 'Upcycling' product lines. This requires a different operating model from conventional luxury production: sourcing is less predictable, and pieces may be unique or produced in small runs. Her label is often cited when the industry discusses how circular design can work commercially rather than only as a capsule project.

Her brand presents sustainability, processes and materials as core parts of its identity, and it has collaborated with French manufacturers to emphasise local craftsmanship.

Her runway presentations have increasingly taken the form of films and installations showing clothes in everyday settings, reinforcing the idea that her pieces are meant to be worn and kept rather than consumed seasonally. The moon motif, applied across jersey, knitwear, denim and accessories, has become one of the most recognisable brand signatures among younger Paris labels.

In July 2026 the Paris economic activities court placed the company in court-supervised reorganisation (redressement judiciaire), and it began looking for new investors. The label, which employs around 50 people, cited unpaid invoices from several clients, a difficult 2025 and the loss of distribution through struggling department stores and online platforms such as Ssense and Farfetch. It continues to trade and has recently worked with Under Armour.

Why it matters

As regulation and customer expectations push fashion towards circularity, Serre's label offers a working example of how reuse can sit at the centre of a design identity. Her career also shows the role that the LVMH Prize has played in launching independent Paris brands in the past decade. For buyers and brand strategists, her approach raises practical questions about sourcing, traceability and how to scale upcycled production while keeping a coherent collection.

Frequently asked questions

Who is Marine Serre?

Marine Serre is a French fashion designer who founded her eponymous Paris label after winning the LVMH Prize in 2017. She previously worked with designers including Sarah Burton, Matthieu Blazy and Raf Simons.

What is Marine Serre known for?

She is known for her crescent moon motif and for using upcycled and regenerated materials as a core part of her collections. Her brand is frequently cited as an example of circular design in luxury fashion.

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