Melanie Gropler
Editor, retail, TextilWirtschaft
Melanie Gropler is a long standing editor in the retail section of TextilWirtschaft, the German fashion trade publication. She writes news, portraits and features on fashion retail, store concepts, shopfitting and retail architecture.
| Role | Editor, retail section |
|---|---|
| Outlet | TextilWirtschaft |
| Beat | Fashion retail, store design, store openings |
Who is Melanie Gropler?
Melanie Gropler is an editor (Redakteurin) at TextilWirtschaft (TW), where she is part of the retail section. She researches and writes on national and international fashion retail, with a particular focus on how stores look and work.
Coverage
Her reporting covers retail strategies, store openings, shopfitting, architecture and store concepts. She follows both independent fashion retailers in Germany and Austria and international brands opening flagships, and reports on how local conditions affect city centre retail.
- 'Store des Tages', a series profiling new and redesigned fashion stores, such as Leffers in Leer and Bilger exclusiv in Trossingen
- 'Store to watch', covering international flagships such as Prada Galleria in Milan, Salomon in Beijing and Gieves and Hawkes in London
- 'Die Expansiven', on brands expanding into German locations, for example Alo
- Local retail issues, such as the closure of the Nordbrücke in Bonn and its effect on retailers
Melanie Gropler on technology and AI
In a best practice feature she described how the menswear retailer Wahl uses AI on the shop floor and in back office processes.
Frequently asked questions
Who is Melanie Gropler?
Melanie Gropler is an editor in the retail section of the German fashion trade title TextilWirtschaft.
What does Melanie Gropler write about?
She covers fashion retail, store openings, store concepts and shopfitting in Germany and internationally.