Michael Atmore
Editor-in-chief, WWD, and chief brand officer, Fairchild Media Group
Michael Atmore is editor-in-chief of Women's Wear Daily and chief brand officer of Fairchild Media Group, which includes Footwear News. He has been with Fairchild since 1997 and was named WWD editor-in-chief in August 2025.
| Role | Editor-in-chief, WWD; chief brand officer, Fairchild Media Group |
|---|---|
| Outlet | WWD / Fairchild Media Group |
| Beat | Fashion business, footwear, retail |
| Previously | Footwear Plus; International Thomson |
Who is Michael Atmore?
Michael Atmore is editor-in-chief of Women's Wear Daily (WWD) and chief brand officer of Fairchild Media Group. In his group role he oversees content and branding across Fairchild properties, including WWD, Footwear News, Beauty Inc, Sourcing Journal and Fairchild Live. Footwear News editorial reports to him.
Career
Atmore joined Fairchild in 1997. Before that he was the founding editorial director and publisher of Footwear Plus, editorial director of a group of retail based publications at International Thomson, and held senior editorial positions at U.S. Business Press and Harcourt Brace. In August 2025 Fairchild named him editor-in-chief of WWD while he kept his chief brand officer role.
Coverage
As editor-in-chief he leads WWD's breaking news and business coverage of fashion, retail and beauty, and guides the brand across print, digital, social, video and e-commerce. His remit also includes:
- Editorial direction of Footwear News
- Brand strategy across Fairchild titles
- Live events, summits and experiences run by Fairchild Media Group
He regularly appears at Fairchild events such as the WWD Apparel and Retail CEO Summit.
Frequently asked questions
Who is Michael Atmore?
Michael Atmore is editor-in-chief of WWD and chief brand officer of Fairchild Media Group, the publisher of Footwear News.
What does Michael Atmore oversee?
He leads WWD's news and business coverage, oversees Footwear News editorial and directs Fairchild's brands and live events.