Sabrina Schadwinkel
Editor-in-chief, t3n
Sabrina Schadwinkel is editor-in-chief of t3n, the German magazine for the digital economy published by t3n Digital Pioneers. She previously worked at Lebensmittel Zeitung and WSJ.de and has written for several dfv trade titles, including TextilWirtschaft.
| Role | Editor-in-chief |
|---|---|
| Outlet | t3n |
| Beat | Digital economy, retail, start-ups |
| Previously | Lebensmittel Zeitung; WSJ.de |
Who is Sabrina Schadwinkel?
Sabrina Schadwinkel is a German business journalist who leads t3n as editor-in-chief and editorial director at t3n Digital Pioneers. The title covers the digital economy, start-ups, technology and the future of work for a professional readership.
Career
Before t3n she worked at Lebensmittel Zeitung, the food retail trade title of dfv Mediengruppe, and at WSJ.de, the former German language website of The Wall Street Journal. Her bylines have appeared in a range of dfv trade publications, among them TextilWirtschaft, HORIZONT, Lebensmittel Zeitung, ahgz, Fleischwirtschaft and Agrarzeitung.
- Editor-in-chief and editorial director, t3n
- Journalist, Lebensmittel Zeitung
- Journalist, WSJ.de
Coverage
Her reporting focuses on business and finance, with a particular interest in retail, consumer goods and young companies that bring new products to market. A recent example is her September 2026 story on a Dutch start-up reviving a forgotten root vegetable, which ran across several dfv food and agriculture titles. Her move from retail trade journalism to t3n links her retail background with coverage of digital business models and technology.
Frequently asked questions
Who is Sabrina Schadwinkel?
Sabrina Schadwinkel is editor-in-chief of the German digital economy magazine t3n.
What does Sabrina Schadwinkel write about?
She covers business, retail, consumer goods and start-ups, drawing on a background in dfv trade journalism.