14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Journalists and editors

Samantha Conti

London bureau chief, WWD

Samantha Conti is London bureau chief of WWD, leading the trade title's coverage of UK and European fashion news. She joined WWD in Milan in 1995 and moved to the London bureau in 2001.

Facts
RoleLondon bureau chief
OutletWWD
Based inLondon
BeatLuxury, UK and European fashion business
PreviouslyCo-bureau chief, WWD Milan

Who is Samantha Conti?

Samantha Conti is a fashion business journalist and the London bureau chief of WWD, the US trade publication for fashion, beauty and retail. She heads the bureau's coverage of UK and European news.

Career

She began her career as a reporter for Reuters in Rome. In 1995 she joined Fairchild Fashion Group as a correspondent in WWD's Milan bureau, later becoming co-bureau chief in Milan and writing news and features for WWD and its former sister title W Magazine. She moved to WWD's London bureau in 2001. She studied Italian language and literature at Yale University and holds a master's degree in journalism from Columbia University.

  • London bureau chief, WWD
  • Co-bureau chief, WWD Milan
  • Correspondent, WWD Milan (from 1995)
  • Reporter, Reuters, Rome

Coverage

Her reporting covers luxury houses, British heritage brands, retailers and the business of fashion in the UK and continental Europe. She also moderates and speaks at WWD events, including the WWD Sustainability Summit in 2024.

Frequently asked questions

Who is Samantha Conti?

Samantha Conti is London bureau chief of WWD, covering UK and European fashion news.

What does Samantha Conti write about?

She covers luxury, retail and the business of fashion in Britain and Europe.

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