Serge Brunschwig
Chief executive of Jil Sander and chief strategy officer of OTB Group
Serge Brunschwig is a French luxury executive who spent around 30 years at LVMH, including six years as chief executive of Fendi, before joining OTB Group in February 2025 as chief executive of Jil Sander and group chief strategy officer. His career spans Louis Vuitton, Sephora, Celine, Dior and Fendi.
| Role | Chief executive of Jil Sander; chief strategy officer of OTB Group |
|---|---|
| Organisation | OTB Group |
| Since | February 2025 |
| Previous role | Chief executive of Fendi, 2018 to 2025 |
| Earlier | Louis Vuitton, Sephora, Celine, Dior |
Who is Serge Brunschwig?
Serge Brunschwig, born in Arles in the south of France, is one of the most experienced managers in the luxury industry. After three decades in senior roles across LVMH's fashion houses, he joined Renzo Rosso's OTB Group in February 2025 as chief executive of Jil Sander and chief strategy officer of the group, which also owns Diesel, Maison Margiela, Marni and Viktor & Rolf.
Career
Brunschwig studied at École Polytechnique, Télécom Paris and Sciences Po Paris. He began his career at Schlumberger in 1984 and worked at McKinsey and the Socar Smurfit group before joining LVMH in 1995. His main roles include:
- LVMH, from 1995: president of Louis Vuitton Asia Pacific in Hong Kong, a role at Sephora Europe and senior management at Louis Vuitton
- 2006: chief executive of Celine
- 2008: chief operating officer of Christian Dior Couture
- 2015: chairman of Dior Homme
- 2018 to early 2025: chief executive of Fendi, based in Rome
- Since February 2025: chief executive of Jil Sander and chief strategy officer of OTB Group
Announcing the appointment, OTB chief executive Ubaldo Minelli said Brunschwig would further elevate the positioning of a brand with invaluable potential and carefully guide its growth.
Influence on the fashion business
Brunschwig's career illustrates the management style of the large luxury groups, in which senior executives rotate between houses and functions. At Fendi he led one of LVMH's major Italian brands for six years. His move to OTB brought long LVMH experience to a group built around more fashion forward and designer led brands.
At Jil Sander, the minimalist label that is part of OTB's portfolio, his task is to grow a brand whose reputation rests on precise tailoring and restraint. In a 2025 profile he described his approach as balancing heritage with renewal, arguing that brands must stay recognisable while never standing still if they are to survive.
In his group strategy role he also contributes to OTB's wider development across its portfolio of brands, which reported turnover of 1.9 billion euros in 2023.
Why it matters
Serge Brunschwig is a reference figure for luxury brand management. His experience across Louis Vuitton, Celine, Dior and Fendi, and now Jil Sander and OTB, makes him a key executive to watch as independent groups compete with the largest conglomerates for talent, growth and desirability.
Frequently asked questions
Who is Serge Brunschwig?
Serge Brunschwig is a French luxury executive who was chief executive of Fendi from 2018 to 2025 after senior roles at Louis Vuitton, Celine and Dior. Since February 2025 he has been chief executive of Jil Sander and chief strategy officer of OTB Group.
What is Serge Brunschwig's role at OTB?
He leads Jil Sander as chief executive and serves as chief strategy officer of OTB Group, the company founded by Renzo Rosso that also owns Diesel, Maison Margiela, Marni and Viktor & Rolf.