14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Journalists and editors

Sharon Edelson

Senior contributor, Forbes

Sharon Edelson is a retail and fashion business journalist who writes as a senior contributor for Forbes. She was previously a senior editor at WWD and W magazine.

Facts
RoleSenior contributor
OutletForbes
BeatRetail, fashion business
PreviouslySenior editor, WWD and W magazine; Advertising Age

Who is Sharon Edelson?

Sharon Edelson is a United States based journalist covering the business of fashion and retail. She currently writes as a senior contributor for Forbes, where her articles focus on retailers, shopping experiences and the brands that serve them.

Career

Edelson spent a long part of her career at Fairchild titles, working as a senior editor at WWD and at W magazine, where she was also involved in W special projects. Her first full time role in journalism was as an associate editor at Advertising Age, and she has also been associated with Adweek. Today she reports independently as a Forbes contributor.

Coverage

Her Forbes work typically covers retail strategy and new store and digital concepts, often with an international angle. Recent subjects include an immersive digital platform launched by the Korean department store group The Hyundai and partnerships between retail platforms and sports and college brands. Areas she follows include:

  • Department stores and retail strategy
  • Store openings, experiential retail and digital platforms
  • Brand partnerships and marketing activations
  • Luxury and fashion business news

Frequently asked questions

Who is Sharon Edelson?

Sharon Edelson is a fashion and retail journalist who writes as a senior contributor for Forbes and was formerly a senior editor at WWD and W magazine.

What does Sharon Edelson write about?

She covers retail strategy, store and digital concepts, brand partnerships and the wider fashion business.

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