Simone Preuss
Freelance journalist, FashionUnited
Simone Preuss is a freelance journalist who has written for the B2B fashion platform FashionUnited since 2012. She covers fashion production, sustainability and social responsibility, as well as retail and regulation.
| Role | Freelance journalist |
|---|---|
| Outlet | FashionUnited |
| Beat | Production, sustainability, social responsibility |
| Previously | Contributor to FashionUnited since 2012 |
Who is Simone Preuss?
Simone Preuss is a freelance journalist working with FashionUnited, the international B2B news platform for the fashion industry. She has contributed to FashionUnited since 2012 and writes for its German language edition among others.
Career
Over more than a decade with FashionUnited, Preuss has built a body of work on the production side of fashion, following how clothing is made, where it is made and under what conditions. She writes as a freelancer rather than as a staff editor.
Coverage
Her main subjects are fashion production, sustainability and social responsibility. Recent topics include:
- The decline of the European textile industry and its trade deficit
- Certified sustainable clothing ranges at discount retailers
- Consumer trust in cotton
- Trade fairs such as CHIC in Shanghai
- City centre retail, Sunday shopping and wholesale marketplaces such as Faire
Simone Preuss on technology and AI
She has written about the impact of the EU AI Act on fashion companies, covering the use of AI generated models, customer service chatbots and automated filters in hiring. Her reporting helps fashion businesses understand the regulatory obligations that come with adopting AI tools.
Frequently asked questions
Who is Simone Preuss?
Simone Preuss is a freelance journalist who has written for FashionUnited since 2012.
What does Simone Preuss write about?
She covers fashion production, sustainability, social responsibility, retail and regulation such as the EU AI Act.