Stuart Vevers
Creative director of Coach (since 2013)
Stuart Vevers is a British designer who has been creative director of the New York leather goods brand Coach since 2013. A specialist in accessories, he previously led Mulberry and Loewe and has become one of the longest serving creative directors at a major American fashion brand.
| Role | Creative director, Coach |
|---|---|
| Since | 2013 |
| Previously | Loewe (2008 to 2013); Mulberry (2005 to 2007) |
| Education | University of Westminster (1996) |
| Born | 1973, Doncaster |
Who is Stuart Vevers?
Stuart Vevers, born in Doncaster, England, in 1973, is the creative director of Coach, the American brand known for its leather bags and accessories. He succeeded Reed Krakoff in 2013 and remains in the role in 2026, presenting the brand's Fall/Winter 2026 collection at New York Fashion Week in February 2026. He has been appointed an OBE for his services to fashion.
Career
Vevers graduated from the University of Westminster in 1996. He started out at Calvin Klein and then gained experience in accessories at Bottega Veneta, Givenchy and Louis Vuitton, where he worked with Marc Jacobs. His first creative director role came at Mulberry from 2005 to 2007, where he helped turn the British brand's leather goods into coveted fashion items. He then led Loewe, the Spanish leather house owned by LVMH, from January 2008 until 2013, before moving to Coach.
Influence on the fashion business
At Coach, Vevers has repositioned a brand once associated mainly with accessible handbags as a fashion label with a clear point of view on American style. Notable aspects of his work include:
- Ready to wear runway collections built around Americana, varsity and western references
- Advertising campaigns with photographer Steven Meisel
- Reworked heritage bag designs, such as the Kisslock frame bag
- A see now, buy now capsule released immediately after the February 2026 runway show
His accessory expertise has been recognised repeatedly. He was named Accessory Designer of the Year by the British Fashion Council in 2006 and by the CFDA in 2017, and has been nominated by the CFDA in the category regularly since.
Why it matters
Coach's handbags sit at the core of the accessible luxury segment. Vevers' long tenure provides continuity at a time when creative director changes have become frequent, and his work shows how runway storytelling can support a business whose revenue depends largely on leather goods. His use of immediate retail drops alongside the show also reflects the industry's efforts to shorten the gap between runway attention and purchase. For students of brand management, his path from accessories specialist at Mulberry and Loewe to creative leader of a large American brand shows how expertise in leather goods, the most profitable category in fashion, can become the basis for broader creative authority.
Frequently asked questions
Who is Stuart Vevers?
Stuart Vevers is a British designer and the creative director of Coach, a role he has held since 2013. He previously led Mulberry and Loewe and is known as an accessories specialist.
Is Stuart Vevers still at Coach?
Yes. Vevers presented Coach's Fall/Winter 2026 collection at New York Fashion Week in February 2026, followed by a see now, buy now capsule.