Tony Pinville
Co-founder of Heuritech
Tony Pinville is the co-founder of Heuritech, the Paris-based company that uses computer vision and machine learning on social media images to forecast fashion trends. He founded the business in 2013 with Charles Ollion after both completed PhDs in deep learning, and Heuritech joined the Luxurynsight Group in November 2024.
| Role | Co-founder of Heuritech |
|---|---|
| Founded | 2013, Paris |
| Co-founder | Charles Ollion |
| Education | PhD in deep learning, Pierre and Marie Curie University |
| Since November 2024 | Heuritech part of Luxurynsight Group |
Who is Tony Pinville?
Tony Pinville is a machine learning specialist and entrepreneur who co-founded Heuritech in 2013. He and his co-founder Charles Ollion completed PhDs in deep learning at Pierre and Marie Curie University in Paris, and set out to bridge academic artificial intelligence with practical business applications. Fashion trend forecasting became the company's focus.
Career
Heuritech developed a platform that analyses millions of images shared on social media. Using computer vision, it detects more than 2,000 product attributes, such as colours, prints, fabrics and shapes, and uses this data to forecast demand. The company says its forecasts reach up to 24 months ahead and cites an accuracy of 92 per cent.
Milestones in the company's development include:
- 2013: founded in Paris by Tony Pinville and Charles Ollion
- 2016: a funding round of 1.1 million euros
- 2019: a funding round of 4 million euros
- November 2024: joined the Luxurynsight Group, with Jonathan Siboni as CEO of both companies
Its clients include high-end fashion houses, sportswear companies and premium ready-to-wear labels, whose creative and analytical teams use the data to plan collections and forecast demand.
Influence on the fashion business
Heuritech was among the first companies to apply deep learning image recognition systematically to fashion. Its approach turned social media from a qualitative source of inspiration into a quantitative data feed, allowing brands to track when an item or attribute is emerging, peaking or declining across different consumer groups. This supports decisions on assortment, quantities and timing, with the aim of reducing overproduction. Forecasting from observed consumer behaviour, rather than only from runway shows and expert judgement, has since become a common feature of trend services used by fashion companies.
Tony Pinville and technology
Pinville's academic background in deep learning shaped Heuritech's identity as a research-led company. The combined Luxurynsight and Heuritech team includes several PhDs in machine learning alongside fashion experts, reflecting the founders' model of pairing technical and domain expertise.
Why it matters
For brands and retailers, Tony Pinville's work illustrates how computer vision can turn public images into demand signals. The integration of Heuritech into Luxurynsight also reflects consolidation among data intelligence providers serving luxury, fashion and beauty.
Frequently asked questions
Who is Tony Pinville?
Tony Pinville is the co-founder of Heuritech, a Paris company that uses computer vision on social media images to forecast fashion trends. He founded it in 2013 with Charles Ollion after a PhD in deep learning.
What does Heuritech do?
Heuritech analyses millions of social media images with AI, detecting more than 2,000 product attributes to forecast fashion demand up to 24 months ahead. It has been part of the Luxurynsight Group since November 2024.