Zoe Wood
Consumer affairs correspondent, The Guardian
Zoe Wood is consumer affairs correspondent at The Guardian. She writes about how British consumers spend, the retailers they buy from and practical issues that affect households.
| Role | Consumer affairs correspondent |
|---|---|
| Outlet | The Guardian |
| Beat | Consumer affairs, retail, spending |
Who is Zoe Wood?
Zoe Wood is a journalist at The Guardian, where she is consumer affairs correspondent. Her work looks at the decisions British consumers make and at the businesses that serve them, connecting retail trends with the everyday costs and choices of households.
Coverage
Her reporting sits between business and personal finance. It covers shopping habits, seasonal spending, prices and promotions, and the way retailers and brands respond to changes in consumer behaviour. Alongside news stories she writes explanatory pieces and practical guides for readers.
- Consumer spending and shopping trends in the UK
- Retailers, supermarkets and brands as seen from the shopper's side
- Seasonal spending, such as the growth of Halloween decorating covered in October 2026
- Household costs, insurance and practical advice, including guidance on storm proofing homes
For the fashion and retail industry, her articles offer a view of the market from the customer's perspective: what people buy, what they pay and how retail trends show up in daily life. Her pieces are regularly syndicated to other news platforms.
Frequently asked questions
Who is Zoe Wood?
Zoe Wood is consumer affairs correspondent at The Guardian.
What does Zoe Wood write about?
She covers consumer spending, shopping trends, retailers and practical household issues in the UK.