Zofia Zwieglinska
International fashion reporter, Glossy
Zofia Zwieglinska is international fashion reporter at Glossy, covering luxury fashion in Europe as well as innovation in sustainability. She has previously written for The Times, ELLE UK and WWD.
| Role | International fashion reporter |
|---|---|
| Outlet | Glossy (Digiday Media) |
| Beat | European luxury, sustainability |
| Previously | The Times; ELLE UK; WWD |
Who is Zofia Zwieglinska?
Zofia Zwieglinska is the international fashion reporter at Glossy, Digiday Media's publication on the fashion and beauty business. She focuses on luxury fashion in Europe and also covers innovation in sustainability and web3.
Career
Before joining Glossy, Zwieglinska wrote for The Times, ELLE UK and WWD. At Glossy she writes news, analysis and the members' Luxury Briefing newsletter, and appears on The Glossy Fashion Podcast.
Coverage
Her reporting connects European fashion weeks and luxury houses with wider business trends. Recent work has asked whether louder clothes can revive luxury spending, examined how Zara and Gap are borrowing luxury's playbook, and assessed whether London Fashion Week has become more commercial. She has also covered size inclusion in fashion and beauty executive moves. Main areas include:
- European luxury houses such as Gucci and Prada
- Milan, Paris and London fashion weeks
- Sustainability and innovation
- Beauty brands and creators
She has also reported on how beauty creators view AI tools, including a piece on the limits of AI recommendations for products such as lipstick.
Frequently asked questions
Who is Zofia Zwieglinska?
Zofia Zwieglinska is the international fashion reporter at Glossy, focusing on luxury fashion in Europe.
What does Zofia Zwieglinska write about?
She covers European luxury houses, fashion weeks, sustainability innovation and beauty, and writes Glossy's Luxury Briefing.