29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

À La Garçonne

Brazil

À La Garçonne is a Brazilian fashion label created in 2009 by stylist Fabio Souza and based in São Paulo. It makes bold, vintage influenced clothing, footwear and accessories for women and men.

Facts
Founded2009
FounderFabio Souza
BaseSão Paulo, Brazil
Notable collaborationLacoste, 2019
Websitealagarconne.com.br
Segment
Premium
Categories
WomenswearMenswearFootwearAccessories
Sales channels
Own storesE-commerceMarketplaces

What is À La Garçonne?

À La Garçonne is a Brazilian fashion brand created in 2009 by stylist Fabio Souza, who is also its creative director. The brand is based in São Paulo and is known for a bold, vintage looking aesthetic.

Products and positioning

The label works with a strong vintage and reworking DNA, with an upcycling and vintage section alongside its new collections. Designer Alexandre Herchcovitch has worked with the brand as a stylist. The range covers:

  • Clothing for women and men, from blazers and dresses to hoodies and skirts
  • Footwear including boots, heels, sandals and sneakers
  • Accessories such as bags, belts and sunglasses

Collaborations

In December 2019 the brand announced a collaboration with Lacoste, a collection of about 150 pieces that included reworked polo shirts, T-shirts turned into dresses and a WildCard sneaker with hand painted leather details. It has also worked with Vanglass and Eurico.

Distribution

À La Garçonne sells through its own stores in São Paulo, including a shop in Pinheiros, through its own website and through international online platforms such as Farfetch.

Why it matters

The brand is a reference for upcycling and vintage reinterpretation in Brazilian designer fashion.

Frequently asked questions

Who founded À La Garçonne?

À La Garçonne was created in 2009 by Brazilian stylist Fabio Souza, who is also its creative director.

Where is À La Garçonne from?

À La Garçonne is a Brazilian brand based in São Paulo.

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