Misci
Misci is a Brazilian designer brand founded by Mato Grosso-born designer Airon Martin, with its stores in São Paulo. It makes ready-to-wear and accessories, and gained international attention when Oprah Winfrey bought its bambolê bag.
| Founder | Airon Martin |
|---|---|
| Stores | Three, in São Paulo |
| Signature product | Bambolê bag |
| International | Farfetch |
| Website | misci.com.br |
What is Misci?
Misci is a Brazilian designer label founded by Airon Martin, a designer from Mato Grosso. Launched at the start of the 2020s, it has become one of the most talked-about young brands on the São Paulo Fashion Week calendar and has been recognised at the Latin American Fashion Awards.
Products and positioning
Misci presents runway collections and sells ready-to-wear alongside accessories. Two products have become signatures:
- The bambolê bag, which drew attention after Oprah Winfrey bought three at the brand's Cidade Jardim store in São Paulo in 2024
- The Mátria Brasil cap, worn publicly by the singer Rosalía
The brand's design draws on Brazilian identity and modernist references.
Distribution
Misci operates three stores in São Paulo, including at the Cidade Jardim shopping centre, and sells through its own website. Internationally it is available through the luxury platform Farfetch. A partnership with Lenny Niemeyer's company aims to bring the label to around 250 multi-brand stores in Brazil, the United States and Europe.
Why it matters
Misci shows how a young Brazilian label can use celebrity visibility and a strong cultural narrative to build demand, while planning domestic growth before expanding abroad.
Frequently asked questions
Who founded Misci?
Misci was founded by Brazilian designer Airon Martin, who comes from Mato Grosso.
What is the Misci bag Oprah bought?
Oprah Winfrey bought Misci's bambolê bag during a visit to São Paulo in 2024, purchasing three at the brand's Cidade Jardim store.